8 Possible Marketing Manager Titles. What’s in a Name?

What’s in a name? A strategic partner (copywriting agency) of mine recently agreed to allow me to manage both internal and client online marketing initiatives. But what to call myself?

A Plethora of Options

I had several choices for a suitable title and pitched a few to her. I could be known as the:

1. Manger of iMarketing
2. Online Marketing Manager
3. Web Marketing Manager
4. Interactive Marketing Manager
5. eMarketing Manager
6. New Media Marketing Manager
7. Digital Marketing Manager
8. Internet Marketing Manager

Does it really matter? For one, agencies seem to prefer New Media, Interactive or Digital Marketing over Web, Online and Internet. At least that’s my perception.

Secondly, over the past few years, the term Internet marketing connotes (to me at least) someone who has a web-based business. That could be an affiliate marketer or even someone who monetizes a blog with AdSense. Lately, online marketing seems to command a slightly higher level of status. Again, that’s my opinion and I’m stickin’ to it.

So what did we end up agreeing on? Digital Marketing Manager. After all, this is an agency we’re talking about. And “digital” is certainly broad enough to grow as digital technology grows. My thinking is, there’s no denying mobile marketing and I’m getting my feet wet in that area now, so there would be no real need for a title change down the road.

As it is, my duties encompass website marketing, social media marketing, blog management, search engine marketing and email marketing. So you’d need some kind of general term to snare all of those in order to avoid confusion on the part of a future client.

In general conversation, when someone asks me what I do I tell them “I’m an online marketing consultant and writer.” They seem to get that the first time, so I think it would work well in an elevator. I think most of the general public wouldn’t quite get “Digital Marketing” as well as agencies and their clients seem to.

What are your thoughts? Do these titles have different meanings to you? Do you have a preference, or do you have other ideas on the title one should have who takes on these roles today?

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