Day 2 of the 2010 online Social Media Success Summit featured 3 sessions:

1. Optimizing Your Facebook Fan Page for Profits presented by Mari Smith
2. 5 Ways to Measure Social Media Marketing Success presented by Jason Falls
3. How a Chicago Pizza Franchise Used Social Media to Create Raving Customers (A Case Study) presented by Ramon De Leon, franchisee of 6 Domino’s Pizza stores in the Chicago area

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The opening day of the 2010 online Social Media Success Summit was a keynote address from Guy Kawasaki of alltop.com, entitled Using Twitter as a Marketing Weapon

One of the things that Kawasaki makes a regular Twitter practice that I hadn’t considered before was the he repeats the same tweet four times at eight-hour intervals. He gave the example of how TV news, like CNN, repeat their news stories on a loop, so that if you were to sit there and watch it continually over a two-hour period you’d hear the same news over and over again. I can see where tweeting at different times of day could be an advantage -
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The old days of finding keywords and then performing organic SEO techniques on your website’s pages and finding links are gone. It’s just not enough anymore to try to carry out a successful SEO strategy without social media included in the mix.

What do I mean when I say Social Media?

When most people think of “social media” they think of Facebook and Twitter. True, these are social media outlets and chances are, depending on the nature of your business and your target prospects, these social media outlets should be included in your SEO strategy.

But many people overlook the fact that blogs are also considered part of social media, and they can play a big role in the success of your SEO campaign, especially if they are integrated with other social media outlets, including Facebook, Twitter and for many – especially B2B businesses – LinkedIn.

Regularly posting blog content generates leads. Plain and simple. Proven. A recent Hubspot study confirms it. See Bigger Business Blogs Generate More Leads.

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Tweet So 2.0 has come and gone? Aw man! Anyway, in her post on Copyblogger, Copywriting 3.0, How to Bounce the Fat Kid off the See-Saw, guest blogger Erika Napoletano takes a look at how the art of copywriting has gone high tech, with 5 specific areas where traditional copywriters need a strong understanding in [...]

TweetLot’s of people have been having fun creating a video of their Search Story on YouTube courtesy of a new Google app that makes it fast and easy. Here’s mine:

TweetOver on his blog Pearsonified, Chris Pearson provide the gory details of a Pharma hack that’s been spreading through WordPress blogs in How to Diagnose and Remove the WordPress Pharma Hack In short, the hack involves unauthorized to WordPress databases and the insertion of encrypted, hidden rogue files – usually found in the PlugIns folder. [...]

I was deeply saddened and shocked by the unexpected passing of Michael Rowles, a long-time client whom I recently got to know as a friend.

By connecting up with Michael on Facebook, I learned about his newborn baby, Cash Duncan Rowles (who I believe is about 11 months old) and his wife Avery. While many who use social media for their business would prefer not to have their family information exposed, it was through this connection that I could relate a bit to Michael’s life and occasionally interject personal stories in our phone conversations…Read the full post

A new blogging services client asked me to help get her blog set up on Google Blogger (blogspot) a few months ago. I was happy to help.

This particular blog’s purpose was to provide information on personal finance and debt management. The client to monetize the blog through some affilate programs and with AdSense.

I had no problem getting the content in place and laying out the pages, etc. I’ve used Blogger quite a bit so it didn’t take much time. A few weeks later, I went into Blogger to edit this personal finance blog. To my surprise, Google had disabled the blog completely as they believed it was spam. WTF?????? Read the full post

I’ve been busy lately – working for my clients and their clients. In the meantime, I’ve decided that the old HelpDocuments.com domain just didn’t make much sense for me anymore.

When I started HelpDocuments.com I was a contract technical writer. It only made sense – Help – like online help, and Documents – for all of the documents that I created. But I don’t get many technical writing contracts any more.

I had decided some time ago that it wasn’t worth constantly paying for software upgrades for RoboHelp and Framemaker, buying technical documentation software like Madcap Flare and all the stuff that goes with it to fit myself into a niche I found somewhat boring.

It’s all about the web for me, and it has been for years. Read the full post