What’s in a name? A strategic partner (copywriting agency) of mine recently agreed to allow me to manage both internal and client online marketing initiatives. But what to call myself?
A Plethora of Options
I had several choices for a suitable title and pitched a few to her. I could be known as the:
The old days of finding keywords and then performing organic SEO techniques on your website’s pages and finding links are gone. It’s just not enough anymore to try to carry out a successful SEO strategy without social media included in the mix.
What do I mean when I say Social Media?
When most people think of “social media” they think of Facebook and Twitter. True, these are social media outlets and chances are, depending on the nature of your business and your target prospects, these social media outlets should be included in your SEO strategy.
But many people overlook the fact that blogs are also considered part of social media, and they can play a big role in the success of your SEO campaign, especially if they are integrated with other social media outlets, including Facebook, Twitter and for many – especially B2B businesses – LinkedIn.
Regularly posting blog content generates leads. Plain and simple. Proven. A recent Hubspot study confirms it. See Bigger Business Blogs Generate More Leads.
Wow. What happened?
I was moving along pretty well there, at least through day 6 of the Social Media Success Summit, then blam! No posts ’til now.
I’ve been busy and the Memorial Day weekend didn’t help, but that’s no excuse. After all, the Summit ended before Memorial Day. I did manage to snag one full day away from the computer though.
At any rate, the Social Media Success Summit 2010 has come and gone. To say I learned a lot would be an understatement. I can now understand the value of conference attendance. It was like a year’s worth of study completed in less than a month.
Day 6 of the 2010 online Social Media Success Summit included 3 more great sessions to help attendees make the most of their social media efforts.
It’s always great when you can hang with guys like Chris Brogan, Brian Clark and Dareen Rowse and Mari Smith’s Facebook presentation was awesome, as expected.
The three sessions were:
- Facebook Engagement: Advanced Strategies for Building a Loyal Fan Base (Mari Smith)
- Using Social News Sites to Grow Your Audience & Improve Your Search Engine Optimization (Muhammad Saleem)
- Twitter Power Panel: Tips & Insights From Twitter Superstars (Chris Brogan, Brian Clark, Dareen Rowse)
Day 5 of the 2010 online Social Media Success Summit included 3 more information-packed sessions.
Unfortunately, the last session seemed very rushed (it ended in under 18 minutes) and it was probably a good topic for further discussion.
The three sessions were:
- 8 Steps to Creating a Winning Social Media Strategy
- How Mobile Marketing Can Improve Your Social Marketing
- The Future of Social Media
Day 4 of the 2010 online Social Media Success Summit included 3 informative sessions.
Unfortunately, my PC froze up during the final session, but I did jump back in as soon as I could. I’m confident that I was still able to capture the essence of the final session.
The three sessions were:
- How to Bring Raving Customers to Your Local Business with Foursquare and Groupon
- 5 Social Media Case Studies Worth Close Examination
- Creating Buzz With Social Media Contests
