What’s in a name? A strategic partner (copywriting agency) of mine recently agreed to allow me to manage both internal and client online marketing initiatives. But what to call myself?

A Plethora of Options

I had several choices for a suitable title and pitched a few to her. I could be known as the:

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So 2.0 has come and gone? Aw man! Anyway, in her post on Copyblogger, Copywriting 3.0, How to Bounce the Fat Kid off the See-Saw, guest blogger Erika Napoletano takes a look at how the art of copywriting has gone high tech, with 5 specific areas where traditional copywriters need a strong understanding in order [...]

I was deeply saddened and shocked by the unexpected passing of Michael Rowles, a long-time client whom I recently got to know as a friend.

By connecting up with Michael on Facebook, I learned about his newborn baby, Cash Duncan Rowles (who I believe is about 11 months old) and his wife Avery. While many who use social media for their business would prefer not to have their family information exposed, it was through this connection that I could relate a bit to Michael’s life and occasionally interject personal stories in our phone conversations…Read the full post

I’m not sure I’m comfortable with the statement that all content is advertising. One of the problems with push marketing is that consumers just got tired of the ads and to being “sold” everywhere they turned. To me, content marketing as a pull mechanism (as you mention) needs a bit more emphasis. It’s content that [...]