Copywriting in a Brave New 3.0 World

So 2.0 has come and gone? Aw man!

Anyway, in her post on Copyblogger, Copywriting 3.0, How to Bounce the Fat Kid off the See-Saw, guest blogger Erika Napoletano takes a look at how the art of copywriting has gone high tech, with 5 specific areas where traditional copywriters need a strong understanding in order to create effective content and get it found in today’s world.

In it, she points out that you don’t need to be a 500-pound gorilla to overcome the bullies (competition), you just need to think like one.

Actually, four of the five areas call for a strong understanding of SEO and relate to SEO copywriting in a way, so brushing up on what you need to do may not be as hard as it sounds.

This is a very high-quality post (as you’d expect from Copyblogger) that’s informative AND entertaining, so it’s a perfect example of the type of copywriting you should aim for in today’s online world.

Copywriting 3.0, How to Bounce the Fat Kid off the See-Saw

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