Day 2 Takeaways – Social Media Success Summit – #SMSS10
Day 2 of the 2010 online Social Media Success Summit featured 3 sessions:
- Optimizing Your Facebook Fan Page for Profits presented by Mari Smith
- 5 Ways to Measure Social Media Marketing Success presented by Jason Falls
- How a Chicago Pizza Franchise Used Social Media to Create Raving Customers (A Case Study) presented by Ramon De Leon, franchisee of 6 Domino’s Pizza stores in the Chicago area
I attended the first two sessions but not the third. Here are some personal observations of the day’s events.
Mari Smith’s presentation included reasoning on why Facebook Fan pages are a better social media marketing choice for most businesses than Facebook Groups. Primarily because Fan pages are customizable and fully indexed in Google while Groups are neither customizable nor are they indexed by Google.
For large corporations, Groups further restrict you by only allowing you to message 5,000 members at a time, while you can message unlimited fans of your Facebook fan page.
Mari also discussed ways you can customize Facebook Fan pages and use them for A/B testing as landing pages to your Facebook presence. It was an information packed session that went very fast. Smith will be back with a more advanced Facebook session later in the summit.
Falls’ presentation was all about determining social media success through a strategic planning process that includes setting measurable goals, defining clear objectives and measuring results. Many businesses claim that they are unable to measure the ROI of social media efforts, thus this presentation was helpful in dispelling that myth.
I have written a more thorough post on the takeaways from Day 2 of SMSS on the Market it Write blog.
What were your takeaways from Day 2 (if you were in attendance). I’d especially love to hear from those who sat through all of the third session since I wasn’t able to. What do you think about measuring the success of social media marketing campaigns? Do you have a Facebook Fan page?
Loading ...