Day 3 Takeaways – Social Media Success Summit – #SMSS10
Day 3 of the 2010 online Social Media Success Summit included 3 information packed sessions:
- Getting the Most Out of LinkedIn
- How Whole Foods, Best Buy and Home Depot are Leveraging Social Media
- 3 Reasons You Need a YouTube Strategy
I’ve published a long wrap up post on Market it Write’s blog with the main takeaways of the 3 sessions, but I’ll make some personal observations here and give you a feel for what was discussed.
It wasn’t really too easy to summarize the panel discussion that talked about how Whole Foods, Best Buy and Home Depot are using social media because I thought there was too much important first-hand information that really shouldn’t be left out.
I think the main takeaway from the case studies is that they all agreed that social media marketing is NOT a campaign (temporary initiative) for them. It’s more like a long term strategy that they intend to build and grow.
I think the other common trait I noticed among the 3 big companies is that they have a lot of grass roots involvement in social media throughout the organization. I think that’s what makes social media somewhat unique. While they have a few people in a central corporate location driving things, much of their social media interaction is taking place in the field.
The LinkedIn and YouTube presentations were interesting, although the YouTube presentation seemed a bit short. Of course, that session was the last of the day, I was getting pretty tired and by then I considered a short presentation to be an asset.
I think the best thing I decided to do this time was to try not to keep an eye on the tweets coming out of the session and just give my undivided attention to the presentations.
The other smart thing (for me at least) was to tile the windows on my screen and type my notes during the session, instead of trying to write them out by hand. It was easier to make sense of them because if the speaker is moving along at a pretty good clip, it gets to the point where I can’t read my own writing (maybe better classified as scribble). I will probably continue doing that for the remaining sessions.
What are your thoughts? Did you attend any of the sessions? Are you enjoying the summit as much as I am? If you weren’t able to attend this year, do you see yourself attending next year’s summit?
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