Day 4 Takeaways – Social Media Success Summit – #SMSS10
Day 4 of the 2010 online Social Media Success Summit included 3 informative sessions.
Unfortunately, my PC froze up during the final session, but I did jump back in as soon as I could. I’m confident that I was still able to capture the essence of the final session.
The three sessions were:
- How to Bring Raving Customers to Your Local Business with Foursquare and Groupon
- 5 Social Media Case Studies Worth Close Examination
- Creating Buzz With Social Media Contests
I’ve published a detailed wrap up post on Market it Write’s blog with the main takeaways of the 3 sessions. Unfortunately, my PC froze up during the final session on Social Media Contest, but I did jump back in as soon as I could and with the help of the slides and recordings of the sessions, I think I’ve captured what was important. Here are a few personal observations and highlights from the day.
I’m beginning to see a continuing theme throughout the Summit sessions. Essentially:
- Be yourself and be friendly.
- Listen to your customers and prospects.
- Don’t butt in or push your products or services too hard. Let your community do that for you, as their word is considered much more credible than yours.
- Social media is not a quick fix. I think most businesses start out thinking social media will bring them traffic and sales in droves, and when they don’t see that right away they get disheartened and give up too soon. Even though with some viral campaigns activity may be front-loaded, over time your customers will spread the word about you and you need to be listening to what they say. However, you don’t always need to respond.
- Social media offers great potential for viral marketing; however, not all social media efforts go viral.
- There are great opportunities to reuse you content on various social media outlets.
What are your thoughts? Did you attend any of the sessions? Are you enjoying the summit as much as I am? If you weren’t able to attend this year, do you see yourself attending next year’s summit? Have you tried Foursquare or Groupon?
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