Day 5 of the Social Media Success Summit

Day 5 of the 2010 online Social Media Success Summit included 3 more information-packed sessions.

Unfortunately, the last session seemed very rushed (it ended in under 18 minutes) and it was probably a good topic for further discussion.

The three sessions were:

1. 8 Steps to Creating a Winning Social Media Strategy
2. How Mobile Marketing Can Improve Your Social Marketing
3. The Future of Social Media

Once again, I’ve published a detailed wrap up post on Market it Write’s blog with the main takeaways of the 3 sessions, so I’ll just provide a few highlights and observations here.

I never realized that just by participating in social media marketing and email marketing, you are also participating in mobile marketing. Why? Because people interact with their social networks and email from their phone. As the popularity of smart phones grows, this will be increasingly important. In fact, it may be an important trend to watch when it comes to the future of social media. Yesterday’s presentation in that regard was about focusing on trends and not specific technologies.

An eye-opening example of that were the stats on search engines from 1999. Back then, Yahoo was the big Kahuna of search. Google hadn’t even emerged yet. Today, Google dominates the market. It’s a lot like how MySpace shrunk and Facebook grew dramatically. What new technologies and platforms will be out there just a few years from now? It’s mind boggling.

What are your thoughts on mobile marketing and the future of social media?

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