Day 7 of the Social Media Summit and Overall Takeaways
Wow. What happened?
I was moving along pretty well there, at least through day 6 of the Social Media Success Summit, then blam! No posts ’til now.
I’ve been busy and the Memorial Day weekend didn’t help, but that’s no excuse. After all, the Summit ended before Memorial Day. I did manage to snag one full day away from the computer though.
At any rate, the Social Media Success Summit 2010 has come and gone. To say I learned a lot would be an understatement. I can now understand the value of conference attendance. It was like a year’s worth of study completed in less than a month.
Here’s what I’ve written up over on the Market It Write blog:
Day 7 Social Media Summit Highlights
Day 7 Social Media Success Summit Wrapup. Day 7 actually discussed blogs. I was wondering when they were going to get around to that, but finally there was a discussion on blogs. So my gripe in my Day 6 post became moot. In addition to blogs, the final session was meant to be a wrap up that pulled all of the sessions together.
To satisfy the need to pull everything together on my own, I then posted a complete summary of the important takeaways over the course of the Summit.
17 Crucial Must-Knows for Social Media Success
I titled this post, “17 Crucial Things You Must Know for Social Media Success”. It’s a post that was intended to pull everything together. I think it succeeded – it’s been a popular post and has drawn some great comments.
For the most part, all of the Summit coverage on Market it Write was popular. It resulted in a surge of new Twitter followers for Market It Write and for my own accounts, including some well-known and respected bloggers. We saw some good traffic spikes on the blog.
The challenge now is to keep the momentum going. The real way to do that is to keep posting strong content that people want to share and comment on.
More Value-Adds for Conference Blogging
My blogging activities during the Summit helped me in a number of ways, perhaps the most important of which is it forced me to think about what was really discussed every day. It was difficult to avoid getting too wordy with the daily session posts. There was just SO much information to digest.
Because I knew I was going to post about each session, I had to pay close attention and take good notes. It took a few days for me to discover the best method for note-taking without paying more attention to my notes than the active session.
The second value-add of documenting what happened at the conference was that it forced me to post on this blog on a more frequent basis. That’s always a good thing and it’s something I try to drill into my clients every day – you need to post frequently and on a consistent basis.
What happens is that your posts get indexed, so you get more visitors. Most of whom are new to your blog. Some of whom decide that either they’ll subscribe to your posts or RSS feed or come back again to see what else you have to say. At that point, you need to keep the momentum going or you lose your hard-earned audience.
And that’s what I did – something I tell clients you absolutely cannot do: Let your post frequency drop away to nothing. But I’m back now and I’m gong to fight like mad to keep the posts coming. Not crappy filler posts that go up for the sake of posting. But posts you’ll find informative enough to share and are worth coming back for.
Share your thoughts and comments. About the Summit, social media in general and about blogging. I’d love to hear them and connect with you.
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