Do You Have a Content Strategy?
This post on Social Media Examiner talks about creating a content strategy for social media.
If you think about it, you need a content strategy for anything you do when it comes to marketing your business online. Having a good strategy in place will help keep you on track so you can be sure you’ll have content that’s valued by your prospects throughout the year.
Keyword Research and Content Strategy
The SM Examiner post correctly points out that the best place to start in mapping out a content strategy is with keyword research. Having your targeted keywords mapped out will drive great ideas for your content.
That’s not to say that ALL of you content throughout the year has to be keyword-focused. Yes, it’s better that way, but you’re bound to hit times when you just want to discuss something that’s newsy or that really doesn’t fit with your targeted keywords.
Don’t try to force it. If you have something important to say, go ahead and say it. Maybe it won’t get search traffic for your keywords, but, if the content is interesting enough it can still get shared and bring you traffic.
Using an Editorial Calendar in Your Content Strategy
Setting up an editorial calendar is also a great way to keep your content strategy intact as it acts as a guide for topics throughout the year. It’s a great planning tool that can help you address seasonal content and see if you have gaps in your coverage.
By keeping to a theme within your editorial calendar – say a different topic area for your content every month – you can also create a monthly email newsletter that fits in with the theme-of-the-month.
An editorial calendar makes a whole lot of sense, but it takes some discipline to actually get it done. There are tools and templates available to make it easier, including an Editorial Calendar plug-in for WordPress blogs that’s pretty nice to use.
It’s Not Just About Social Media Content
Why not integrate your content strategy into all of your online marketing efforts – your website content, blog content, Facebook fan page and other social networking content, email newsletters, etc.?
Again, by following an editorial calendar you can keep all of your efforts theme-based throughout the year. You can always throw in an extra piece of content on a different topic here and there as the need arises. Occasional spontaneity is a good thing.
Nowadays, It’s All About Content
Whether the focus is search engine optimization, social media, your website or blog, today, getting found and building traffic is all about providing useful and interesting content that people want to share.
Consider it all part of a content marketing program where you provide valued content throughout the year. In time, those interested in your products or services will come to rely on you for trustworthy information and will build confidence that your products or services are exactly what they and their friends need.
Planting a Content Strategy Seed for Business Growth
Now that we’re near the end of the year, it’s time to start thinking about business goals for next year, if you haven’t done so already. Making a content strategy part of your overall goals for the new year can really help to take your online presence to a whole new level.
Having a content strategy is a great way to grow your business. Think of it as planting a seedling that you’ll nurture and grow throughout the year. Delivering on a good strategy all year long will help you earn the trust of those who consume your content and help you to start getting some word-of-mouth business. It’s a great way to grow a business!