Social Media Marketing
Social media marketing services include:
- Social media strategy development
- Optimization of social media profiles for search
- Installation, configuration, optimization and management of blogs
- Custom Twitter profile backgrounds
- Custom Facebook fan pages
- Ongoing social media engagement, monitoring and management
Social Media Outlets
While social media consulting and strategy can focus on any social media outlets that are appropriate for you, ongoing services are provided for:
- Blogs
- YouTube
Ongoing Social Media Programs
Because social media is most effective with active regular participation over the long term, social media programs can be developed for:
- Weekly
- Bi-weekly (every two weeks) or
- Semi-monthly (twice per month) reporting and billing
Due to the nature of social media marketing, I recommend that clients commit to at least a 6-month program to properly evaluate the success of their social media program.
Social Media and SEO
Today, SEO and social media go hand-in-hand. Search engines include posts from social media in their rankings. In fact, since these posts are most often up-to-the-minute, they are increasingly gaining importance in the eyes of search engines.
In order to better optimize your site for organic search, you should incorporate social media into your SEO efforts and SEO techniques into your social media presence. That means you should know and incorporate your targeted organic SEO keywords into your social media efforts.
For example, you could use your blog as a home base for targeted traffic and then pull in that traffic from participation on Twitter, Facebook, LinkedIn, YouTube, etc.
Your website or blog’s rankings will benefit from your social media efforts by increased numbers of links pointing to you, increased search engine indexing and enhanced traffic.
Likewise, more and more who participate in social media use search within social media outlets to find what they’re looking for. Optimizing social media profiles for search can make all the difference in getting found and getting followed. I’ve optimized LinkedIn profiles and immediately got them ranked number 1 in LinkedIn search.
See my blog post, Why Today’s SEO Strategy Must Include Social Media for more information.